VISUALIZING THE INVISIBLE

Client

CHANEL

Location

New York

Year

Q1 2026

Credits

ROLE & VISION
Design, Research & Strategy: Artem Dionisov

THE DESIGN ECOSYSTEM
Architecture & Prototyping: Framer
Design Systems: Figma
Generative Intelligence: Gemini Enterprise

Info

A visual discovery ecosystem where every image functions as a narrative.

Slide text graphic titled 'The Standard' detailing the design rigor of the Chanel fragrance vessel. Text reads: 'The bottle was never negotiable. The shoulder line. The cap height. The way light sits on the glass. Every generated asset was measured against the physical object: proportion, glass thickness, label placement, and cap reflection—until there was no daylight between the two. Nineteen fragrances. One vessel. The tolerance for error: zero. A generated asset either matches the object exactly, or it doesn't belong in the system. If the vessel isn't true, nothing that lives inside it is either.
A text slide titled "THE CHARACTER," focusing on the human element of fragrance. It explains how each of the nineteen scents is assigned a trait—such as Duality, Recognition, Opulence, or Tenacity—allowing users to see themselves reflected in the image rather than just reading a description.
A text slide titled "THE TEXTURE," describing the physical behavior of scent. It uses poetic metaphors for specific fragrances: Coromandel as molten resin, Misia as velvet powder, Bel Respiro as condensation on glass, and Gardénia as light through frosted crystal. It highlights the creative direction used to make scent "tactile" through visuals.
Minimalist text slide titled "ONE SYSTEM. EVERY CHANNEL." outlines a case study's content architecture. It details "The Content Engine" generating product photography, illustration, motion, editorial, and print outputs; "The Multi-Medium Pipeline" scaling formats from 1:1 to 16:9; and "Responsive Adaptation" engineering custom aspect ratios for every fragrance atmosphere without lazy cropping.

More projects

See all works

PAUSE & REVEAL

Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

PAUSE & REVEAL

Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

ELEMIS

A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

ELEMIS

A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

LES EXCLUSIFS DE CHANEL

Minimalist project thumbnail for a Chanel series by Artem Dionisov. The iconic Chanel logo is centered in bold white typography on a stark black background, with the subtitle "PRODUCT ARCHITECTURE" at the bottom. The design reflects a luxury aesthetic focused on intentionality and structural design logic.

LES EXCLUSIFS DE CHANEL

Minimalist project thumbnail for a Chanel series by Artem Dionisov. The iconic Chanel logo is centered in bold white typography on a stark black background, with the subtitle "PRODUCT ARCHITECTURE" at the bottom. The design reflects a luxury aesthetic focused on intentionality and structural design logic.

See all works