VISUALIZING THE INVISIBLE

VISUAL DISCOVERY ECOSYSTEM

VISUAL DISCOVERY ECOSYSTEM

Client

CHANEL

Location

New York

Year

Q1 2026

Credits

ROLE & VISION
Creative Direction & Visual Architecture: Artem Dionisov
Motion & Copy: Artem Dionisov

THE DESIGN ECOSYSTEM
Architecture & Prototyping: Framer
Design Systems: Figma
Generative Intelligence: Gemini Enterprise

Info

A visual discovery ecosystem where every image functions as a narrative. Three layers that don't describe a fragrance – they reveal the world you already live in. The screen becomes a mirror, not a catalogue.

A text-based slide titled "BOTANICAL PORTRAITURE." It describes the structuring of nineteen identical fragrance vessels into five botanical worlds. Each chapter is anchored in a specific Maison color, a floral element, and an emotional state, asserting that "the color doesn't classify — it is the scent".
Chanel Les Exclusifs bottle with iris bloom, ELEGANCE chapter — Botanical Portraiture series by Artem Dionisov
A text slide titled "THE CHARACTER," focusing on the human element of fragrance. It explains how each of the nineteen scents is assigned a trait—such as Duality, Recognition, Opulence, or Tenacity—allowing users to see themselves reflected in the image rather than just reading a description.
A text slide titled "THE TEXTURE," describing the physical behavior of scent. It uses poetic metaphors for specific fragrances: Coromandel as molten resin, Misia as velvet powder, Bel Respiro as condensation on glass, and Gardénia as light through frosted crystal. It highlights the creative direction used to make scent "tactile" through visuals.
A text slide titled "THE HERITAGE," connecting each bottle to a specific historical biography. It references Gabrielle Chanel’s private salon at 31 Rue Cambon, her country house in Garches, and the 1932 jewelry collection. The copy concludes that luxury is only legible when its history is made visible.

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Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

PAUSE & REVEAL

Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

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A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

ELEMIS.COM – REDESIGN

A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

LES EXCLUSIFS DE CHANEL

Minimalist project thumbnail for a Chanel series by Artem Dionisov. The iconic Chanel logo is centered in bold white typography on a stark black background, with the subtitle "PRODUCT ARCHITECTURE" at the bottom. The design reflects a luxury aesthetic focused on intentionality and structural design logic.

LES EXCLUSIFS DE CHANEL

Minimalist project thumbnail for a Chanel series by Artem Dionisov. The iconic Chanel logo is centered in bold white typography on a stark black background, with the subtitle "PRODUCT ARCHITECTURE" at the bottom. The design reflects a luxury aesthetic focused on intentionality and structural design logic.

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