LES EXCLUSIFS DE CHANEL

PRODUCT ARCHITECTURE & DISCOVERY ECOSYSTEM

PRODUCT ARCHITECTURE & DISCOVERY ECOSYSTEM

Client

CHANEL

Location

New York

Year

Q1 2026

Credits

ROLE & VISION
Product Strategy & Creative Direction: Artem Dionisov
Research & Visual Narrative: Artem Dionisov

THE DESIGN ECOSYSTEM
Architecture & Prototyping: Framer
Design Systems: Figma
Agentic Intelligence: Gemini Enterprise

Info

LES EXCLUSIFS DE CHANEL is the equivalent of the Tweed Jacket in CHANEL's fragrance line – deliberately exclusive, intentionally unforced, and built for connoisseurs rather than casual shoppers. Every design decision in this ecosystem was made to protect and amplify that positioning. The standard was simple: the digital experience must be as exclusive as the product itself.

A text-based slide titled "THE DISSONANCE." It identifies the friction in luxury fragrance e-commerce: a repetitive grid of $500+ bottles creating choice paralysis.
Minimalist text slide titled "THE LOGIC: DUAL-PATH DISCOVERY." The white typography on a black background establishes the core strategy for the project, signaling a move from standard e-commerce to a specialized discovery framework.
Botanical Portraiture page — product architecture document for Les Exclusifs de Chanel. Five-pillar olfactory framework: ELEGANCE, FREEDOM, REVERIE, SILLAGE, SPIRIT. Two user rituals: Atmospheric Immersion (narrative-led discovery) and Systemic Efficiency (Zig-Zag discovery SKU grid). By Artem Dionisov
A split-screen visual demonstrating two distinct UX paths on mobile and desktop. The top section, "Atmospheric Immersion," features high-contrast black and white photography of irises and immersive product storytelling. The bottom section, "Systemic Efficiency," showcases a "Zig-Zag" product grid for rapid SKU identification, balanced with soft-pink botanical imagery.
Minimalist title slide with white typography on a black background. The header reads "THE ARCHITECTURE," underlined by a thin white rule, with the subheader "SYSTEMIC SCALABILITY." It introduces the technical foundation of the Chanel Les Exclusifs digital ecosystem.
A text-based slide detailing the technical engineering of the project. It describes a robust Master Component library built in Framer to support nineteen distinct olfactory worlds. The text highlights a "Unified PDP Framework" using modular components—The Character, The Texture, and The Heritage—to ensure brand sovereignty and high-velocity updates across all touchpoints.
Minimalist title slide featuring white typography on a black background. The header "THE INTELLIGENCE" is underlined by a fine white rule, with the subheader "MÉMOIRE OLFACTIVE." This introduces the AI-driven component of the digital fragrance experience.
A text-based slide explaining the core innovation of the project: "MÉMOIRE OLFACTIVE," an Agentic UX prototype powered by Google Gemini. The copy describes this as a solution to the "fundamental limitation" of digital fragrance discovery—the inability to smell through a screen.
A text slide detailing the "intelligence layer" of the prototype. It explains how Generative Engine Optimization (GEO) bridges human memory and the Maison’s archival narratives. The text describes how the system processes subjective sensory cues to act as an "Intelligent Scent Curator," making 100 years of heritage accessible through a single, intuitive dialogue.

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VISUALIZING THE INVISIBLE

A minimalist white title slide with the Chanel logo centered in bold black typography. At the bottom, the subheader "VISUAL ARCHITECTURE" establishes the design framework for the Les Exclusifs digital experience.

VISUALIZING THE INVISIBLE

A minimalist white title slide with the Chanel logo centered in bold black typography. At the bottom, the subheader "VISUAL ARCHITECTURE" establishes the design framework for the Les Exclusifs digital experience.

PAUSE & REVEAL

Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

PAUSE & REVEAL

Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

ELEMIS.COM – REDESIGN

A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

ELEMIS.COM – REDESIGN

A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

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