LES EXCLUSIFS DE CHANEL

Client

CHANEL

Location

New York

Year

Q1 2026

Credits

ROLE & VISION
Design, Research & Strategy: Artem Dionisov

THE DESIGN ECOSYSTEM
Architecture & Prototyping: Framer
Design Systems: Figma
Agentic Intelligence: Gemini Enterprise

Info

LES EXCLUSIFS DE CHANEL is the equivalent of the Tweed Jacket in CHANEL's fragrance line – deliberately exclusive, intentionally unforced, and built for connoisseurs rather than casual shoppers. Every design decision in this ecosystem was made to protect and amplify that positioning. The standard was simple: the digital experience must be as exclusive as the product itself.

A text-based slide titled "THE DISSONANCE." It identifies the friction in luxury fragrance e-commerce: a repetitive grid of $500+ bottles creating choice paralysis.
Minimalist text slide titled "THE LOGIC: DUAL-PATH DISCOVERY." The white typography on a black background establishes the core strategy for the project, signaling a move from standard e-commerce to a specialized discovery framework.
A dark mode text slide explaining a dual-path UX discovery system designed to replace generic e-commerce layouts. The design is anchored in 'BOTANICAL PORTRAITURE' (structured by notes like Iris Pallida, Rose Geranium, and Lavender) and introduces "Two rituals. Two ways in." It contrasts "Atmospheric Immersion" (a narrative-led heritage journey) with "Precision Discovery" (a high-velocity 'Zig-Zag' grid designed for rapid SKU identification and conversion).
A split-screen visual demonstrating two distinct UX paths on mobile and desktop. The top section, "Atmospheric Immersion," features high-contrast black and white photography of irises and immersive product storytelling. The bottom section, "Systemic Efficiency," showcases a "Zig-Zag" product grid for rapid SKU identification, balanced with soft-pink botanical imagery.
Minimalist title slide with white typography on a black background. The header reads "THE ARCHITECTURE," underlined by a thin white rule, with the subheader "SYSTEMIC SCALABILITY." It introduces the technical foundation of the Chanel Les Exclusifs digital ecosystem.
A dark mode text slide explaining a dynamic design system framework for e-commerce Product Detail Pages (PDP). The text outlines a "master architecture" structured around three unified hero sections: Character, Texture, and Heritage. It demonstrates systemic scalability by explaining how swapping a fragrance (e.g., Bel Respiro for Coromandel) instantly rebuilds every section with new visuals and copy while preserving the underlying architecture, making unique fragrance storytelling sustainable at scale.
Minimalist title slide featuring white typography on a black background. The header "THE INTELLIGENCE" is underlined by a fine white rule, with the subheader "MÉMOIRE OLFACTIVE." This introduces the AI-driven component of the digital fragrance experience.
A text-based slide explaining the core innovation of the project: "MÉMOIRE OLFACTIVE," an Agentic UX prototype powered by Google Gemini. The copy describes this as a solution to the "fundamental limitation" of digital fragrance discovery—the inability to smell through a screen.
A dark mode text slide explaining the user experience of an AI-powered fragrance discovery layer. The text details a conversation-driven concept where a user types a personal memory, place, or abstract feeling. It explains that the system processes this input against a hundred years of brand archive data—including notes, history, and significance—to match the user with a specific fragrance, replacing traditional e-commerce filters and categories with an intuitive, conversational interface.

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VISUALIZING THE INVISIBLE

A minimalist white title slide with the Chanel logo centered in bold black typography. At the bottom, the subheader "CONTENT DESIGN" establishes the design framework for the Les Exclusifs digital experience.

VISUALIZING THE INVISIBLE

A minimalist white title slide with the Chanel logo centered in bold black typography. At the bottom, the subheader "CONTENT DESIGN" establishes the design framework for the Les Exclusifs digital experience.

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Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

PAUSE & REVEAL

Project thumbnail for "Pause & Reveal" by Artem Dionisov. Bold red and white typography on a black background reads "PAUSE & REVEAL: DESIGNED FOR THE MOMENT BETWEEN MOMENTS." The minimal, high-contrast design signals a strategic framework focused on the future of digital streaming environments.

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A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

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A minimalist white thumbnail for the Elemis project. The brand name "ELEMIS" is centered in a bold, dark teal serif typeface. At the bottom, the subheader reads "UX-LED TRANSFORMATION OF LUXURY SKINCARE" in a clean, matching serif font. The design is framed by a thin dark teal border.

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