CHANEL LES EXCLUSIFS
Client
CHANEL
Location
New York
Year
2026
Credits
ROLE & VISION:
Creative Strategy | Art Direction: Artem Dionisov
Research & Visual Narrative: Artem Dionisov
THE DESIGN ECOSYSTEM:
Generative System: Google Vertex AI Studio
Architecture & Prototyping: Framer
Design & Systems: Figma
Info
LES EXCLUSIFS DE CHANEL is equivalent of the Tweed Jacket in their beauty line – deliberately exclusive, intentionally unforced, and built for connoisseurs rather than casual shoppers. Every design decision in this ecosystem was made to protect and amplify that positioning. Where the current digital experience applies standard e-commerce patterns to an extraordinary collection, this redesign asks: what if the digital experience was as exclusive as the product itself?
